The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

• Main Authors: Dana Hisham Al Thabbah (Author), Mohammad Salameh Almahairah (Author), Abdallah Y Naser (Author), Hamzeh Mohammad Alrawashdeh (Author), Mosaab Araidah (Author)
• Format: Book
• Published: BMC, 2022-10-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Exploring the effect of different marketing mix strategies on physicians' prescribing practices is important due to its positive effect on the management of patients' diseases and improving the health status of individuals by promoting the use of the most cost-effective...