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The effect of pharmaceutical companies' marketing mix strategies on physicians prescribing practices in Jordan: a cross-sectional study

Abstract Background Exploring the effect of different marketing mix strategies on physicians' prescribing practices is important due to its positive effect on the management of patients' diseases and improving the health status of individuals by promoting the use of the most cost-effective...

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Bibliographic Details
Main Authors:	Dana Hisham Al Thabbah (Author), Mohammad Salameh Almahairah (Author), Abdallah Y Naser (Author), Hamzeh Mohammad Alrawashdeh (Author), Mosaab Araidah (Author)
Format:	Book
Published:	BMC, 2022-10-01T00:00:00Z.
Subjects:	article
Online Access:	Connect to this object online.
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