Your Eyes Do Not Lie! Dissecting Humor Effects in Health Messages Using Eye Tracker Technology
In the past decade, humor in scientific research has become more and more popular providing an increase of data identifying the context in which humor is a promising communication strategy in preventive health messages. To avoid the limits of declarative responses usually recorded in past studies, e...
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| Main Authors: | , , |
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| Format: | Book |
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Frontiers Media S.A.,
2021-05-01T00:00:00Z.
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A1234.567 |
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