Attitudes of Turskish Consumers toward Advertising through Sport among the Question how often Consumers purchase Sporting Goods

• Главные авторы: Gorica Zoric (Автор), Bojan Masanovic (Автор), Jovan Gardasevic (Автор)
• Формат: ‌
• Опубликовано: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2017-08-01T00:00:00Z.
• Предметы: article
• Online-ссылка: Connect to this object online.

Unlike other advertising mediums such as TV commercials or online advertising, people involuntarily receive sport advertisements; they prefer to watch the game for the sporting action than the regular advertisements. However, it is important to analyse their general attitudes among various questions...