INFLUENCE OF SENSORY MARKETING ELEMENTS ON CONSUMER BEHAVIOR

The purpose of this article is to present the impact of elements of sensory marketing on consumer behavior. To achieve this goal, the article seeks answers to the following questions: What is sensory marketing? What is the difference between traditional marketing and sensory marketing? Which are the...

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Bibliographic Details
Main Author: Evtimova, P (Author)
Format: Book
Published: LLC (EOOD) "SCIENTIFIC CHRONOGRAPH", 2020-11-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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