INFLUENCE OF SENSORY MARKETING ELEMENTS ON CONSUMER BEHAVIOR
The purpose of this article is to present the impact of elements of sensory marketing on consumer behavior. To achieve this goal, the article seeks answers to the following questions: What is sensory marketing? What is the difference between traditional marketing and sensory marketing? Which are the...
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| Format: | Book |
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LLC (EOOD) "SCIENTIFIC CHRONOGRAPH",
2020-11-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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