Predicting the Willingness and Purchase of Travel Insurance During the COVID-19 Pandemic

• Main Authors: Abdullah Al Mamun (Author), Muhammad Khalilur Rahman (Author), Qing Yang (Author), Taslima Jannat (Author), Anas A. Salameh (Author), Syed Ali Fazal (Author)
• Format: Book
• Published: Frontiers Media S.A., 2022-07-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

This study explored the willingness and purchase of travel insurance during the COVID-19 pandemic amongst working adults to ensure their safety and welfare through the lens of the theory of planned behavior. Primary data were gathered from 1,118 working adults across Malaysia and analyzed using the...