MARKETING STRATEGY OF SPONSORSHIP IN SPORT

The paper outlines the preparation of sponsorship offer in sport. Analitically, each phase in preparation for sponsorship offer has been analised step by step as well as all necessary actions that marketing team undertakes during the realisation and when the sponsorship program is finished.

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Bibliographic Details
Main Authors: Nebojša Maksimović (Author), Radenko Matić (Author), Svetlana Mihić (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2008-08-01T00:00:00Z.
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3rd Floor Main Library

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