Insights into Generation Z's Perception of Social Media Marketing's Effectiveness on Faith-Based Private School Branding

The research aims to explore Generation Z's perceptions of social media marketing (SMM) effectiveness for brand building in religious-based private schools, addressing a crucial gap in the literature by examining how SMM influences various facets of brand perception and student behavior within...

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Bibliographic Details
Main Authors: Stelly Stevanny Carundeng (Author), Danny I. Rantung (Author), Deske W. Mandagi (Author)
Format: Book
Published: Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo, 2024-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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