Identifying factors influencing COVID-19 vaccine uptake in Finland - a qualitative study using social media data

IntroductionVaccine demand creation requires understanding what is driving the uptake of the vaccine. 24 Qualitative research methods are paramount to gaining a localized understanding of behavioral 25 drivers and barriers to vaccine uptake, but they are often underutilized.MethodsThis is a qualitat...

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Main Authors: Anna-Leena Lohiniva (Author), Annika Pensola (Author), Suvi Hyökki (Author), Jonas Sivelä (Author), Vuokko Härmä (Author), Tuukka Tammi (Author)
Format: Book
Published: Frontiers Media S.A., 2023-06-01T00:00:00Z.
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100 1 0 |a Anna-Leena Lohiniva  |e author 
700 1 0 |a Annika Pensola  |e author 
700 1 0 |a Suvi Hyökki  |e author 
700 1 0 |a Jonas Sivelä  |e author 
700 1 0 |a Vuokko Härmä  |e author 
700 1 0 |a Tuukka Tammi  |e author 
245 0 0 |a Identifying factors influencing COVID-19 vaccine uptake in Finland - a qualitative study using social media data 
260 |b Frontiers Media S.A.,   |c 2023-06-01T00:00:00Z. 
500 |a 2296-2565 
500 |a 10.3389/fpubh.2023.1138800 
520 |a IntroductionVaccine demand creation requires understanding what is driving the uptake of the vaccine. 24 Qualitative research methods are paramount to gaining a localized understanding of behavioral 25 drivers and barriers to vaccine uptake, but they are often underutilized.MethodsThis is a qualitative study that 26 used public comments on the Facebook and Twitter posts of the Finnish Institute for Health and 27 Welfare (THL) as data sources to identify behavioral drivers for COVID-19 vaccine uptake in 28 Finland. The participatory data analysis utilized thematic analysis and the Theoretical Domains 29 Framework (TDF). NVIVO was used to assist in the coding process.ResultsThe greatest number of FB and 30 Twitter comments were linked with six TDF domains: knowledge, environmental context and 31 resources, beliefs in consequences, beliefs in capabilities, social and professional role, and social 32 influences. The domains included 15 themes that were interlinked. The knowledge domain 33 overlapped with all other domains.DiscussionBy using public discourse on Facebook and Twitter, and rapid 34 qualitative data analysis methods within a behavioral insight framework, this study adds to the 35 emerging knowledge about behavioral drivers of COVID-19 vaccines that can be used by public 36 health experts to enhance the uptake of vaccines during future pandemics and epidemics. 
546 |a EN 
690 |a COVID-19 vaccine 
690 |a vaccine hesitancy 
690 |a vaccine demand creation 
690 |a behavioral insights 
690 |a qualitative research 
690 |a social media 2 
690 |a Public aspects of medicine 
690 |a RA1-1270 
655 7 |a article  |2 local 
786 0 |n Frontiers in Public Health, Vol 11 (2023) 
787 0 |n https://www.frontiersin.org/articles/10.3389/fpubh.2023.1138800/full 
787 0 |n https://doaj.org/toc/2296-2565 
856 4 1 |u https://doaj.org/article/cdf8cc136b154aa7b6fdffd103687c0e  |z Connect to this object online.