IQOS point-of-sale marketing: a comparison between Arab and Jewish neighborhoods in Israel

• Main Authors: Amal Khayat (Author), Hagai Levine (Author), Carla J. Berg (Author), Lorien C. Abroms (Author), Zongshuan Duan (Author), Yan Wang (Author), Cassidy R. LoParco (Author), Daniel Elbaz (Author), Yuxian Cui (Author), Yael Bar-Zeev (Author)
• Format: Book
• Published: BMC, 2024-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background Philip Morris International's IQOS, with its heatsticks (HEETS), is the heated tobacco product with the largest global market share. IQOS and/or electronic cigarettes use rate is higher among Arabs vs. Jews in Israel. This paper aims to compare IQOS point-of-sale marketing s...