Attitudes of Consumers from Educons University toward Advertising through Sport among the Question how Often they Participate in Sports Activities

• Autori principali: Jovan Gardasevic (Autore), Dusan Stupar (Autore), Nebojša Maksimović (Autore)
• Natura: Libro
• Pubblicazione: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-07-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

This research was aimed at gaining relevant knowledge about the attitudes of Educons University consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 200 students from Faculty of sport and tourism in Novi Sad, divided into...