Communicating risk of medication side-effects: role of communication format on risk perception

Background: Medication side-effects often arouse fear in the minds of consumers and therefore need to be communicated in a manner such that the intended message is clearly understood, without causing undue fear. Objectives: Considering the message format and contextual factors that influence percept...

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Bibliographic Details
Main Authors: Sawant R (Author), Sansgiry S (Author)
Format: Book
Published: Centro de Investigaciones y Publicaciones Farmaceuticas, 2018-06-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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