Communicating risk of medication side-effects: role of communication format on risk perception
Background: Medication side-effects often arouse fear in the minds of consumers and therefore need to be communicated in a manner such that the intended message is clearly understood, without causing undue fear. Objectives: Considering the message format and contextual factors that influence percept...
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| Main Authors: | , |
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| Format: | Book |
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Centro de Investigaciones y Publicaciones Farmaceuticas,
2018-06-01T00:00:00Z.
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