General Audience Engagement With Antismoking Public Health Messages Across Multiple Social Media Sites: Comparative Analysis

• Main Authors: Reuter, Katja (Author), Wilson, Melissa L (Author), Moran, Meghan (Author), Le, NamQuyen (Author), Angyan, Praveen (Author), Majmundar, Anuja (Author), Kaiser, Elsi M (Author), Unger, Jennifer B (Author)
• Format: Book
• Published: JMIR Publications, 2021-02-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundPublic health organizations have begun to use social media to increase awareness of health harm and positively improve health behavior. Little is known about effective strategies to disseminate health education messages digitally and ultimately achieve optimal audience engagement. Objectiv...