Successfulness of content marketing in tourism: The importance of instrument testing

• Main Authors: Radenković-Šošić Bojana (Author), Perić Dušan (Author)
• 格式: 图书
• 出版: University Educons, Faculty of Sports and Tourism, Novi Sad, 2016-01-01T00:00:00Z.
• 主题: article
• 在线阅读: Connect to this object online.

Along with the improvement of the information technology, new means of communication in tourism were also developed, the success of which is not always easy to measure. The subject of this paper is based on researching the means of measurement of new communication forms, classified in today's m...