Successfulness of content marketing in tourism: The importance of instrument testing
Along with the improvement of the information technology, new means of communication in tourism were also developed, the success of which is not always easy to measure. The subject of this paper is based on researching the means of measurement of new communication forms, classified in today's m...
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| Main Authors: | , |
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| Format: | Book |
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University Educons, Faculty of Sports and Tourism, Novi Sad,
2016-01-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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