The Effects of Product Features of Korean Professional Baseball NFTs on Customer Perceived Value, Satisfaction, and Purchase Intentions

PURPOSE This study aims to provide empirical foundational data for the development of a new profit model in Korean professional baseball. It does so by examining the influence of professional baseball NFT product attributes on customer perceptions of value, satisfaction, and purchase intention. METH...

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Main Authors: Jeoung-hak Lee (Author), Seong-won Lee (Author), Ji-hae Lee (Author), Hoo-nyun Kim (Author)
Format: Knjiga
Izdano: Korea Institute of Sport Science, 2023-09-01T00:00:00Z.
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