To Prompt or Not to Prompt? A Microrandomized Trial of Time-Varying Push Notifications to Increase Proximal Engagement With a Mobile Health App

• Main Authors: Bidargaddi, Niranjan (Author), Almirall, Daniel (Author), Murphy, Susan (Author), Nahum-Shani, Inbal (Author), Kovalcik, Michael (Author), Pituch, Timothy (Author), Maaieh, Haitham (Author), Strecher, Victor (Author)
• Format: Book
• Published: JMIR Publications, 2018-11-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BackgroundMobile health (mHealth) apps provide an opportunity for easy, just-in-time access to health promotion and self-management support. However, poor user engagement with these apps remains a significant unresolved challenge. ObjectiveThis study aimed to assess the effect of sending versus not...