Hospital Online Branding During the Pandemic: A healthy change in India
The COVID-19 pandemic has changed the way brands communicate to their potential and current customers. This paper uses a multimethod approach to specifically study nine corporate Indian chain hospital brands and their online social media presence during COVID-19. The authors sought to decipher the i...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
ACHSM,
2022-10-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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| Call Number: |
A1234.567 |
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| Copy 1 | Available |