The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India
COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...
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ACHSM,
2021-12-01T00:00:00Z.
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