The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India

• Autori principali: Gautam S Bapat (Autore), Prema Mahale (Autore), Arya Kumar (Autore), Raghavan Srinivasan (Autore)
• Natura: Libro
• Pubblicazione: ACHSM, 2021-12-01T00:00:00Z.
• Soggetti: article
• Accesso online: Connect to this object online.

COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...