The Impact of Television Advertisements on Student Decision-Making Process for College Admission: An exploratory study in India

• Egile Nagusiak: Gautam S Bapat (Egilea), Prema Mahale (Egilea), Arya Kumar (Egilea), Raghavan Srinivasan (Egilea)
• Formatua: Liburua
• Argitaratua: ACHSM, 2021-12-01T00:00:00Z.
• Gaiak: article
• Sarrera elektronikoa: Connect to this object online.

COVID-19 drove universities throughout the world forcing Higher Education Institutions (HEIs) to go online or virtual. Admissions advertising and student recruitment were two of the sectors that were severely hit. Internet-based advertising has to entirely replace the old advertising environment. Al...