Does Personalized Advertisement Influence Behavioral Intention and Customer Engagement? Study in Gen-Z Instagram Users

There is an increasing study on the effect of personalized advertising from the traditional approach, but few studies have examined the effect of social media advertising, especially Instagram. Using the partial least structural equation modeling (PLS-SEM) method, this study examines the effects of...

Full description

Saved in:
Bibliographic Details
Main Authors: Rifelly Dewi Astuti (Author), Luthfan Fadhila Henryanto Putra (Author)
Format: Book
Published: Department of Management, Faculty of Economics, Universitas Negeri Malang, 2023-06-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available