Eye tracking study of attention to print advertisements: Effects of typeface figuration
The use of rhetorical figures has become a widely-accepted method for capturing attention and positively increasing cognitive effort in print advertisements. So far research studies mostly analyzed the effect of rhetorical figures in the written as well as pictorial elements of an ad. However, there...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Bern Open Publishing,
2016-11-01T00:00:00Z.
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| Subjects: | |
| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |