It's not only what you say, it's also how you say it: communicating Nipah virus prevention messages during an outbreak in Bangladesh

• Main Authors: Shahana Parveen (Author), M. Saiful Islam (Author), Momtaz Begum (Author), Mahbub-Ul Alam (Author), Hossain M. S. Sazzad (Author), Rebeca Sultana (Author), Mahmudur Rahman (Author), Emily S. Gurley (Author), M. Jahangir Hossain (Author), Stephen P. Luby (Author)
• Format: Book
• Published: BMC, 2016-08-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

Abstract Background During a fatal Nipah virus (NiV) outbreak in Bangladesh, residents rejected biomedical explanations of NiV transmission and treatment and lost trust in the public healthcare system. Field anthropologists developed and communicated a prevention strategy to bridge the gap between t...