Rethinking physical activity communication: using focus groups to understand women's goals, values, and beliefs to improve public health

Abstract Background Communication about physical activity (PA) frames PA and influences what it means to people, including the role it plays in their lives. To the extent that PA messages can be designed to reflect outcomes that are relevant to what people most value experiencing and achieving in th...

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Main Authors: Michelle Segar (Author), Jennifer M. Taber (Author), Heather Patrick (Author), Chan L. Thai (Author), April Oh (Author)
Format: Book
Published: BMC, 2017-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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