Escape from self: Stress increase consumers' preference for experiences over material possessions

IntroductionConsidering the theory of self-escape, this research systematically investigates the effect of stress on consumers' preference for experiences vs. material possessions.MethodsWe conducted one survey and two experiments to demonstrate the effect of stress on individuals' relativ...

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Bibliographic Details
Main Authors: Yurou Zhao (Author), Xiaotong Jin (Author), Taiyang Zhao (Author), Jianan Li (Author)
Format: Book
Published: Frontiers Media S.A., 2023-01-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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