Escape from self: Stress increase consumers' preference for experiences over material possessions
IntroductionConsidering the theory of self-escape, this research systematically investigates the effect of stress on consumers' preference for experiences vs. material possessions.MethodsWe conducted one survey and two experiments to demonstrate the effect of stress on individuals' relativ...
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Frontiers Media S.A.,
2023-01-01T00:00:00Z.
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A1234.567 |
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| Kopi 1 | Tilgængelig |