Escape from self: Stress increase consumers' preference for experiences over material possessions
IntroductionConsidering the theory of self-escape, this research systematically investigates the effect of stress on consumers' preference for experiences vs. material possessions.MethodsWe conducted one survey and two experiments to demonstrate the effect of stress on individuals' relativ...
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| Main Authors: | , , , |
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| Format: | Book |
| Published: |
Frontiers Media S.A.,
2023-01-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |