A Future Forecasting for FMCG Firm Performance in Covid-19: An Investigation of Consumer and Business Survival

The Covid-19 outbreak has spread over the world, limiting population and trade, causing job losses, and forcing businesses to close. The study's goal is to look at Covid-19's pandemic and consumer survival as a mediator for the future of running a business when FMCG companies are doing wel...

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Main Authors: Yunpeng Sun (Author), Ying Li (Author), Yujing Wang (Author), Dayang Jiang (Author), Xiaojun Liu (Author)
Format: Book
Published: Frontiers Media S.A., 2021-09-01T00:00:00Z.
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3rd Floor Main Library

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