Adoption of Online Resources to Improve the Marketing Performance of SMEs

With the increase in the pace of globalization, SMEs are facing stiff competition from multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to improve the output of their organizations. Technology adoption can help owners of SMEs to match up with the pace of multination...

Full description

Saved in:
Bibliographic Details
Main Authors: Aunj Kumar (Author), Asif Ali Syed (Author), Anoop Pandey (Author)
Format: Book
Published: ACHSM, 2021-09-01T00:00:00Z.
Subjects:
Online Access:Connect to this object online.
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

Connect to this object online.

3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available