Adoption of Online Resources to Improve the Marketing Performance of SMEs
With the increase in the pace of globalization, SMEs are facing stiff competition from multinational firms. The entrepreneurs owning SMEs have fewer funds, but they need to improve the output of their organizations. Technology adoption can help owners of SMEs to match up with the pace of multination...
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| Main Authors: | , , |
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| Format: | Book |
| Published: |
ACHSM,
2021-09-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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