Service quality as the source of competitive advantage in higher education: The difference between students´ expectations and perceptions

• Main Authors: Renata Skýpalová (Author), Helena Chládková (Author), Chijioke Esogwa Nwachukwu (Author), Hieu Minh Vu (Author)
• Format: Bog
• Udgivet: Universidad de Deusto, 2024-05-01T00:00:00Z.
• Fag: article
• Online adgang: Connect to this object online.

The aim of this paper is to measure and compare the quality of services provided by higher education institutions in the Czech Republic and Vietnam. It is not the sheer volume of services offered, but their quality, which matters as a strategic tool enhancing the competitiveness in the tertiary educ...