Service quality as the source of competitive advantage in higher education: The difference between students´ expectations and perceptions

• Hauptverfasser: Renata Skýpalová (Verfasst von), Helena Chládková (Verfasst von), Chijioke Esogwa Nwachukwu (Verfasst von), Hieu Minh Vu (Verfasst von)
• Format: Buch
• Veröffentlicht: Universidad de Deusto, 2024-05-01T00:00:00Z.
• Schlagworte: article
• Online-Zugang: Connect to this object online.

The aim of this paper is to measure and compare the quality of services provided by higher education institutions in the Czech Republic and Vietnam. It is not the sheer volume of services offered, but their quality, which matters as a strategic tool enhancing the competitiveness in the tertiary educ...