Understanding Color Associations and Their Effects on Expectations of Drugs' Efficacies

• Main Authors: Rema M. Amawi (Author), Michael J. Murdoch (Author)
• פורמט: ספר
• יצא לאור: MDPI AG, 2022-07-01T00:00:00Z.
• נושאים: article
• גישה מקוונת: Connect to this object online.

Colors influence our daily perceptions and expectations that manifest in a variety of ways. This research has three main objectives: to demonstrate the relationship between the colors of pills and their expected efficacies, to test this effect on a wide variety of demographics, thereby demonstrating...