Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings

Abstract Background Pictorial tobacco health warning labels (HWLs) have been shown to be more effective than text-only HWLs in changing smoking attitudes and intentions. However, there is contradictory evidence regarding how the severity of the content of HWLs influences responses to them. Methods W...

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Bibliographic Details
Main Authors: Olivia M. Maynard (Author), Harry Gove (Author), Andrew L. Skinner (Author), Marcus R. Munafò (Author)
Format: Book
Published: BMC, 2018-04-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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