Severity and susceptibility: measuring the perceived effectiveness and believability of tobacco health warnings
Abstract Background Pictorial tobacco health warning labels (HWLs) have been shown to be more effective than text-only HWLs in changing smoking attitudes and intentions. However, there is contradictory evidence regarding how the severity of the content of HWLs influences responses to them. Methods W...
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BMC,
2018-04-01T00:00:00Z.
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