PHARMACOECONOMICS AS A NEW INSTRUMENT OF PHARMACEUTICAL MARKETING

A properly conducted pharmacoeconomic study and its results are a new element in the body of evidence for drugs recently introduced into clinical practice. Utilization of pharmacoeconomic analysis results as a new instrument in pharmaceutical marketing lets marketing specialists know what informatio...

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Bibliographic Details
Main Authors: M. V. Protsenko (Author), N. I. Koroleva (Author)
Format: Book
Published: IRBIS LLC, 2015-03-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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