THE RELATIONSHIP AMONG COMMUNITY SPIRIT, COMMUNITY IDENTIFICATION, AND COMMUNITY LOYALTY OF ONLINE SPORTS COMMUNITY USER

The purpose of the study is to examine the relationship among community spirit, community identification, and community loyalty of online sports community user. To accomplish the purpose of the study, adult users of "N" research engine are subjected to questionnaire. Based on convenience s...

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Bibliographic Details
Main Author: Jae-Keun Yang (Author)
Format: Book
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education, 2015-05-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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