Simulating the Effect of Advertising on the Attraction of Medical Tourists with a Factor-Based Modeling Approach (Case Study: Yazd Hospitals)

• Үндсэн зохиолчид: Naser Seifollahi (Зохиогч), Seyed Ali Naghavi (Зохиогч)
• Формат: Ном
• Хэвлэсэн: Tehran University of Medical Sciences, 2023-01-01T00:00:00Z.
• Нөхцлүүд: article
• Онлайн хандалт: Connect to this object online.

Background: Nowadays, the medical tourism market is one of the most profitable and competitive industries in the world, and it is one of the new developed fields of tourism. Advertising is one of the methods of increasing tourist attraction and influencing tourists' decision-making to choose a...