Simulating the Effect of Advertising on the Attraction of Medical Tourists with a Factor-Based Modeling Approach (Case Study: Yazd Hospitals)
Background: Nowadays, the medical tourism market is one of the most profitable and competitive industries in the world, and it is one of the new developed fields of tourism. Advertising is one of the methods of increasing tourist attraction and influencing tourists' decision-making to choose a...
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| Format: | Book |
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Tehran University of Medical Sciences,
2023-01-01T00:00:00Z.
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