Measuring a University's Image: Is Reputation an Influential Factor?

Today, the higher education sector can be considered a market and, within it, private university education is a common marketable service in the literature on higher education management. Research on the analysis of the variables that generate the university image has been the subject of numerous in...

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Main Authors: Belén Gutiérrez-Villar (Author), Purificación Alcaide-Pulido (Author), Mariano Carbonero-Ruz (Author)
Format: Book
Published: MDPI AG, 2021-12-01T00:00:00Z.
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3rd Floor Main Library

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Call Number: A1234.567
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