How Consumers' Skepticism is Derived from Deceptive Advertisements

• Asıl Yazarlar: Shaista Kamal Khan (Yazar), Hina Fatima (Yazar), Syed Waqas Hussain (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Institute of Business Management, 2020-12-01T00:00:00Z.
• Konular: article
• Online Erişim: Connect to this object online.

This paper aims to explore how consumer behavior is derived by deceptive advertising and their effect that is consumers' skepticism. The advertisement has a significant influence on every single person's life and shapes the consumer's perception. In this study, phenomenological interv...