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How Consumers' Skepticism is Derived from Deceptive Advertisements

This paper aims to explore how consumer behavior is derived by deceptive advertising and their effect that is consumers' skepticism. The advertisement has a significant influence on every single person's life and shapes the consumer's perception. In this study, phenomenological interv...

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Bibliographic Details
Main Authors:	Shaista Kamal Khan (Author), Hina Fatima (Author), Syed Waqas Hussain (Author)
Format:	Book
Published:	Institute of Business Management, 2020-12-01T00:00:00Z.
Subjects:	article
Online Access:	Connect to this object online.
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