Marketing claims, promotional strategies, and product information on Malaysian e-cigarette retailer websites-a content analysis
Abstract Background Marketing and sales of e-cigarettes are unregulated in Malaysia. We analyzed content displayed on e-cigarette retailer websites to identify marketing claims, promotional strategies, and product details in the year 2022. Methods We analyzed 30 Malaysia-based retailer websites usin...
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Main Authors: | Sameeha Misriya Shroff (Author), Chandrashekhar T Sreeramareddy (Author) |
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Format: | Book |
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BMC,
2024-01-01T00:00:00Z.
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