Proposal of managerial standards for new product portfolio management in Brazilian pharmaceutical companies
New Product Portfolio Management is aimed at helping decision-makers better select projects for new products based on key criteria for the manufacturer. The Brazilian pharmaceutical industry has been undergoing change due to stricter sanitary requirements following the enactment of the Generic Law i...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
Universidade de São Paulo,
2010-03-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |