THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS
The main purpose of the article is to provide a thorough theoretical consideration of the concept of relationship marketing management of higher education institutions in modern conditions. The authors aim to define the theoretical foundations of this concept by analysing different approaches to its...
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| Materiálatiipa: | Girji |
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Izdevnieciba "Baltija Publishing",
2023-12-01T00:00:00Z.
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