THEORETICAL BASIS OF RELATIONSHIP MARKETING OF UKRAINIAN HIGHER EDUCATION INSTITUTIONS

• मुख्य लेखकों: Anastasiia Panchuk (लेखक), Nataliia Kononova (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Izdevnieciba "Baltija Publishing", 2023-12-01T00:00:00Z.
• विषय: article
• ऑनलाइन पहुंच: Connect to this object online.

The main purpose of the article is to provide a thorough theoretical consideration of the concept of relationship marketing management of higher education institutions in modern conditions. The authors aim to define the theoretical foundations of this concept by analysing different approaches to its...