Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising
BackgroundDirect-to-consumer advertising (DTCA), linked to inappropriate medication use and higher health care expenditures, is the fastest growing form of pharmaceutical marketing. DTCA is legal only in the United States and New Zealand. However, the advent of online interactive social media "...
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JMIR Publications,
2011-08-01T00:00:00Z.
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