Attitudes of Montenegrin Consumers Toward Advertising Through Sport Among the Question How Often They Participate in Sports Activities

• 主要な著者: Jovan Gardasevic (著者), Gorica Zoric (著者), Bojan Masanovic (著者)
• フォーマット: 図書
• 出版事項: University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy, 2018-01-01T00:00:00Z.
• 主題: article
• オンライン･アクセス: Connect to this object online.

Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gai...