Pozorne dobro, ukryte zło: edukacja komercyjna w mediach

Among the four models of communication described by D. McQuail (transmission model; ritual or expressive model; publicity model; reception model), the publicity model reveals specialimportanceforthemassmedia,sinceit depicts communication through the media as gaining audience, treated as the goal of...

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Bibliographic Details
Main Author: Marek Lis (Author)
Format: Book
Published: Jesuit University Ignatianum in Krakow, 2017-03-01T00:00:00Z.
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3rd Floor Main Library

Holdings details from 3rd Floor Main Library
Call Number: A1234.567
Copy 1 Available