Pozorne dobro, ukryte zło: edukacja komercyjna w mediach
Among the four models of communication described by D. McQuail (transmission model; ritual or expressive model; publicity model; reception model), the publicity model reveals specialimportanceforthemassmedia,sinceit depicts communication through the media as gaining audience, treated as the goal of...
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| Format: | Book |
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Jesuit University Ignatianum in Krakow,
2017-03-01T00:00:00Z.
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