Tehran private hospitals-identifying and prioritizing factors affecting employer branding

• Main Authors: Sam Saghari (Author), Mahboobeh Safavi (Author), Nader Khalesi (Author), Abasat Mirzaei (Author), Amin G. Begloo (Author)
• Format: Book
• Published: Wolters Kluwer Medknow Publications, 2024-06-01T00:00:00Z.
• Subjects: article
• Online Access: Connect to this object online.

BACKGROUND: Employer branding (EB) is a collection of ideas and beliefs that influence the perspectives of current and prospective employees regarding an organization and their employment experiences, serving as a strategic tool in the competition to attract talent. Positive EB can help retain curre...