Importance of digital marketing in major sports events: On example of 2019 FIBA World Cup and AMG platform
Using the example of a major basketball sporting event such as the 2019 FIBA Basketball World Cup, we can clearly see how sport, as a particularly dynamic social field, has found its foothold in online media such as Adria Media Group platforms thanks to companies like Roda, which have become a part...
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College of Sports and Health, Belgrade,
2020-01-01T00:00:00Z.
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Internet
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