Importance of digital marketing in major sports events: On example of 2019 FIBA World Cup and AMG platform
Using the example of a major basketball sporting event such as the 2019 FIBA Basketball World Cup, we can clearly see how sport, as a particularly dynamic social field, has found its foothold in online media such as Adria Media Group platforms thanks to companies like Roda, which have become a part...
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| Main Authors: | , |
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| Format: | Book |
| Published: |
College of Sports and Health, Belgrade,
2020-01-01T00:00:00Z.
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| Online Access: | Connect to this object online. |
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Internet
Connect to this object online.3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |